KTXX-FM

KTXX-FM (104.9 MHz, "La Raza 95.1 y 104.9") is a commercial radio station licensed to Bee Cave, Texas, and serving the Greater Austin metropolitan area.

KTXX-FM currently simulcasts KZNX, also known as "La Raza 95.1", a Spanish-language Regional Mexican formatted station also owned by Norsan Media.

In 1988, KFFQ was acquired by Maxagrid Broadcasting, which moved the station to 104.9 and switched to a beautiful music format as KLKM.

[5] In 2000, the station changed its city of license to Dripping Springs, Texas and rebranded to "Digital 104.9" under a new call sign, KXXS.

This allowed the station to be heard around Greater Austin, with KXBT serving the western portion and KXXS covering the eastern part of the market.

On January 2, 2014, ESPN Radio programming was dropped, with KTXX-FM shifting to a hybrid of sports talk and classic hits.

KTXX-FM's city of license also moved to Bee Cave, Texas, although its studios and transmitter remain in Austin.

[8][9] On August 2, Norsan Media announced that it had acquired KTXX-FM and K287FG, making the station a sister to Spanish-language KZNX.

[2] On April 19, 2024, Norsan Media announced that it had reached a deal to buy the rest of Genuine Austin Radio outright.