On February 16, 2005, it moved in a bilingual rhythmic contemporary direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.

[2] After a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction.

Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following with English and Spanish-speaking listeners throughout a five-year run.

On April 6, 2009, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7."