It is owned by the Salem Media Group and broadcasts a Christian talk and teaching radio format.

National religious leaders heard on KPRZ include David Jeremiah, Jim Daly, Chuck Swindoll and Charles Stanley.

Secular conservative talk hosts include Eric Metaxas, Charlie Kirk and Jay Sekulow.

But 1210 AM is a clear channel frequency, so to reduce interference at night to other stations, KPRZ cuts its power to 10,000 watts.

[5] K291CR rebroadcasts KPRZ's programming to the North County area on 106.1 FM at 250 watts, the maximum power rating allowed for a translator.