It has a Top 40 (CHR) format primarily staffed with local personalities, including morning DJs Dancin' Eric Hanson, Clare Duffy, and Producer Ben, known as “The Morning Scramble.” Eric and Clare were recognized as the Iowa Broadcasters of the Year in 2022 by the Iowa Broadcasters Association.

[3] KQCR became the dominant CHR station in Eastern Iowa; it initially aired automated programming before going live full-time in 1983.

[4] In 1994, Rob Norton Jr. and Eliot Keller, owners of KRNA, purchased KQCR to create the Cedar Rapids market's first radio duopoly.

[6][7] The country format lasted almost three years until Norton and Keller agreed to sell KRNA and KXMX to Texas-based Capstar Broadcasting.

Despite each frequency limited to a low power of 250 watts, the use of two translators allows coverage for both Linn and Johnson counties.

The following month, K298BM/KZIA-HD4 split from the KGYM simulcast and began airing a separate sports talk format as "Gym OT."