KAMM (1540 kHz) is a commercial AM radio station licensed to University Park, Texas, serving the Dallas-Fort Worth Metroplex.
Blocks of Spanish language programming were added in 1958 and the station became largely a Regional Mexican music outlet in the 1960s.
In 1976, the station again rebranded as KRXV (call sign derived from Roman numerals XV as "Radio 15"), this time with an All-News format that lasted for only 14 months.
The format then changed to beautiful music as "Radio 15," a joint operation between actor Jimmy Stewart and Oklahoma News Network owner William Schuller.
KTIA was founded by a partnership led by Johnny Gonzalez, one of three former 107.1 KESS advertisers, but their purchase coincided with the prime rate going to 20%.
But the motivation format didn't last long, and the call sign was changed to KZMP as a simulcast of KTCY until 2003.
On June 11, 2019, it was announced that ESPN Deportes Radio would cease operations on September 8, and relocate some of its programming to podcast delivery.
[7] The day of the network's shut down, KZMP returned to a simulcast of sister station KZZA's Classic Regional Mexican music.
On January 19, 2023, Estrella Media reached a deal to sell KZMP 1540 AM to North Texas Radio Group, owned by Richard Witkovski.
The station has returned to the air, albeit at a much reduced power of 100 watts, from a temporary antenna located just west of University Park.