KAWO (104.3 FM, "Wow Country 104.3") is a commercial radio station located in Boise, Idaho.
In 1985, the station was switched to an adult contemporary format with the KUUB as the call letters branding as K-Lite 104 FM.
[2] While this involved a change to the on-air talent lineup, imaging, nickname, jingle package, and call letters the station maintained a country music format.
[4] On August 30, 2013, a deal was announced in which Townsquare Media would purchase Peak Broadcasting's stations, including KAWO.
The deal was part of Cumulus Media's acquisition of Dial Global; Townsquare swapped Peak's Fresno, California stations to Cumulus for its stations in Dubuque, Iowa and Poughkeepsie, New York, and Peak, Townsquare, and Dial Global were all controlled by Oaktree Capital Management.