KBBB (102.5 FM) serves Bay City, Texas and the region south of Houston.

Owned by David Rowell, through licensee Bay and Beyond Broadcasting LLC, KBBB is licensed by the Federal Communications Commission to operate on 102.5 FM.

KBBB stands for Bay and Beyond Broadcasting, and was specifically requested by the new station owner.

Class A: Application for Construction Permit was received by the Federal Communications Commission on June 23, 1982 to operate on the assigned frequency of 92.1 MHz at 3,000 watts.

On August 8, 2022, KMKS changed its format back to adult contemporary as "102.5 K-Bay" under the new callsign KBBB.