The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High School.

[2] The transmitter is off Buckman Mountain Road in Austin, amid numerous towers for other FM and TV stations.

The station was purchased in 1963 by Monroe Lopez, owner of several Mexican restaurants in the Austin area.

Under Lopez' ownership, KAZZ adopted a block-programming format featuring various types of music throughout the broadcast day.

They included easy listening, jazz, country music, show tunes, R&B, and, starting in 1964, Top 40.

That made KAZZ (now known as "Kay-Zee" or "Alive 95" on the air) the first FM station in Austin to play rock and roll.

Because KOKE 1370 was a daytimer, 95.5 KOKE-FM allowed listeners with FM radios to continue hearing the station after sunset.

In late 2013, it dropped the "Continuous Soft Rock" description and began using the slogan "Better Music for a Better Workday."

The syndicated Delilah evening show was discontinued in August 2014, with the 7 p.m. to midnight hours being programmed similarly to other dayparts.