It is owned by Townsquare Media and it airs a top 40 (CHR) radio format.

Along with three sister stations, KBMX has its offices and studios at 14 E. Central Entrance, on the west side of Duluth.

The transmitter is on Observation Road in Duluth, amid the towers for other FM and TV stations.

It then got Top 40/CHR competition from KDWZ (now classic country KDKE "102.5 Duke FM") and Hot AC WWAX as "Nu 92" (now classic rock WWPE).

These days, Mix 108 serves as one of two Top 40 stations for the Duluth-Superior area, competing against AM 970 and FM 98.1 WDUL "Hot 98.1".