The station is owned by Imagicomm Communications, and maintains studios on West Lincoln Avenue in Yakima; its transmitter is located on Ahtanum Ridge.

[7] Original owner Salmon River Communications sold K68EB, along with KAYU-TV, KBWU-LP in the Tri-Cities, and KMVU in Medford, Oregon, to Northwest Broadcasting in 1995.

On December 15, 2008, KCYU-LP ended analog broadcasting and converted to a high definition digital signal;[9] in reflection of this conversion, the call letters were modified to the current KCYU-LD on July 8, 2009.

[5] In February 2019, Reuters reported that Apollo Global Management had agreed to acquire the entirety of Brian Brady's television portfolio, which it intends to merge with Cox Media Group (which Apollo is acquiring at the same time) and stations spun off from Nexstar Media Group's purchase of Tribune Broadcasting, once the purchases are approved by the FCC.

[13] On March 29, 2022, Cox Media Group announced it would sell KCYU-LD, KFFX-TV and 16 other stations to Imagicomm Communications, an affiliate of the parent company of the INSP cable channel, for $488 million;[14] the sale was completed on August 1.