[11][12] Upon receiving approval of the sale, the station changed its call letters to the current WICZ-TV (for company owner Henry Guzewicz) on April 7, 1971.

[20] Stainless, whose holdings by this point included its tower manufacturing business, WICZ-TV, and KTVZ in Bend, Oregon, was sold to Northwest Broadcasting for $17 million in 1997.

[27] In February 2019, Reuters reported that Apollo Global Management had agreed to acquire the entirety of Brian Brady's television portfolio, which it intended to merge with Cox Media Group (which Apollo is acquiring at the same time) and stations spun off from Nexstar Media Group's purchase of Tribune Broadcasting, once the purchases were approved by the FCC.

[31] On March 29, 2022, Cox Media Group announced it would sell WICZ-TV and 17 other stations to Imagicomm Communications, an affiliate of the parent company of the INSP cable channel, for $488 million;[32] the sale was completed on August 1.

[33] Since switching networks, WICZ has consistently maintained lower viewership than rival CBS outlet WBNG-TV and remains ranked at second, but that gap has closed slightly in recent years.

The ABC outlet has spent most of its history as the third station in what was originally a two-station market (since WIVT did not sign-on until November 1962) and virtually gained no benefit when WICZ joined Fox.

On Memorial Day in 2009, in an attempt to increase its presence against WBNG, WICZ added a thirty-minute newscast weeknights at 6 joining their flagship nightly prime time broadcast at 10.

On June 5, 2009, there was an increase in viewership on WICZ (and to a larger extent on WBNG) when WIVT announced its plans to consolidate news operations with WETM-TV in Elmira.