Owned by Imagicomm Communications, the station maintains studios on East Sherman Street in downtown Pocatello.

Its transmitter is situated on a mountain top about four miles (6.4 km) east-northeast of the Pocatello city limits; this location was chosen because of possible interference from KIVI-TV in Boise, which also broadcast its analog signal on channel 6.

Idaho Television Company sold both KPVI and sister station KIVI to Futura Titanium Corporation in 1977 for $655,850.

[3] In early 1995, KPVI became a secondary affiliate of UPN; it cleared the network's highest-rated program, Star Trek: Voyager, as a replacement for NYPD Blue, which was deemed to be too vulgar for airing in the Pocatello market.

In April 1995, Sunbelt Communications Company purchased KPVI and satellite stations KJVI in Jackson, Wyoming and KKVI in Twin Falls from Ambassador.

[5] The three stations remained with ABC until January 1996 when KPVI and KJVI switched to NBC, swapping affiliations with KIFI.

As a result, the secondary UPN affiliation that KPVI carried was moved to KIDK, where it would remain until KXPI-LP signed on in 2001.

Saturday Night Live star Molly Shannon was the guest of honor at the official grand opening of the facility.

[16] On March 29, 2022, Cox Media Group announced it would sell KPVI-DT and 17 other stations to Imagicomm Communications, an affiliate of the parent company of the INSP cable channel, for $488 million;[17] the sale was completed on August 1.