KDBC-TV

KDBC-TV (channel 4) is a television station in El Paso, Texas, United States, affiliated with CBS and MyNetworkTV.

The station was founded by Dorrance Roderick, owner of KROD radio (600 AM) and the El Paso Times newspaper.

Early programs on the station included the children's shows Red Brown and Anna Lee and Bozo's Big Top.

In 1986, the station was acquired by United Broadcasting, then-owners of KARK-TV in Little Rock, Arkansas, and WTOK-TV in Meridian, Mississippi.

Imes began to exit the television business in the late 1990s and announced that they would sell KDBC to Pappas Telecasting in September 2000, who intended to convert the station into a charter affiliate of Azteca América, a fledgling Spanish-language network that was co-owned at the time by Mexican network TV Azteca and Pappas.

[4][5] Plans for the affiliation were canceled following an outcry from viewers, advertisers, and station employees, especially over the fact that no other station in El Paso was interested in joining CBS; most crucially, the Azteca América plan to acquire KXTX-TV in Dallas and use it as the hub of the network fell through, prompting Imes to initially pull KDBC off the market.

The following day, it was announced that the Communications Corporation of America stations, including KTSM-TV, would be sold to Nexstar Broadcasting Group.

However, in this case, Sinclair cited that KDBC is ranked fourth overall in the El Paso market while KFOX-TV placed sixth in total-day viewership.

[citation needed] Sinclair announced plans to purchase a new studio facility, using an existing building to house the two stations on South Alto Mesa Drive on the city's west side.

Sinclair also announced its intention to invest heavily in KDBC to make it a factor in the market for the first time in several years, bringing its payroll to 40 people.

MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not invited to join The CW to have another option besides converting to independent status.

On January 1, 2010, KDBC-DT2 became an affiliate of movie and classic television multicast network This TV, while continuing to offer the MyNetworkTV schedule from 7 to 9 p.m. weeknights.

The subchannel continued to air selected ASN sports programming until August 21, 2017, when KFOX-TV launched its 14.4 subchannel as a full-time affiliate of Stadium (the multicast network successor of ASN, jointly owned by Sinclair and Chicago White Sox subsidiary Silver Chalice).

The event was reported in feature stories seen on ABC's Good Morning America, Inside Edition and by various local television stations around the United States.

On December 15, 2009, KDBC became the third television station in the El Paso market to begin broadcasting its newscasts in high definition.

On July 19, 2024, as part of cutbacks, Sinclair announced that most of KDBC's newscasts would end on August 5, and would be replaced by simulcasts of their KFOX counterparts.

El Paso Matters suggested that Sinclair planned to introduce its lifestyle-oriented arc format, as it had done on some of its other stations.

Former DT2 logo, used from 2010 to 2017.