Licensed to Shreveport, Louisiana, United States, the station serves the Shreveport–Bossier City metropolitan area.

[citation needed] In 1970, Gifford became the first woman to run for mayor of Shreveport[3] on a platform of downtown revitalization and civil rights.

She was defeated in the Democratic primary[citation needed] by municipal utilities commissioner Calhoun Allen, who then prevailed in the general election over the Republican mayoral choice, Edward Leo "Ed" McGuire Jr. (1914–1983), a Massachusetts native and a member of the Caddo Parish School Board.

[citation needed] In 1979, Gifford married Harold Arthur Wright (1907–2012), an entrepreneur originally from Moultrie County in central Illinois, who owned the former Whatleys, Wills, and Wright appliance centers in Shreveport, Monroe, and Jackson, Mississippi.

By July of the same year Patterson and his associates moved the station to a new location, increased power to 50 watts, and was assigned call letters WGAQ.

In January 1925, Henderson relocated the transmitter site to his estate at Kennonwood, north of Shreveport.