The only nationally syndicated programs are Infinity Sports Network shows at 8 pm, family finances expert Dave Ramsey at 1 am and This Morning, America's First News with Gordon Deal, at 4 am.

Weekend programming includes shows on money, law, gardening, home improvement and the outdoors before sports takes over the schedule.

For many years, WWL has been the flagship station for broadcasts of New Orleans Saints football games, continuously since the 1995 season.

[5] WWL-AM-FM continue to be the lead stations on the New Orleans Saints Radio Network, with affiliates in Louisiana, Mississippi and three other states.

Effective December 1, 1921, the Department of Commerce, which controlled radio at the time, adopted regulations formally establishing a broadcasting station category.

[8] On March 31, 1922, Loyola University in New Orleans was issued a "Limited Commercial License" for a new station on the 360-meter "entertainment" wavelength.

Starting before World War I and continuing until June 1922, the university sponsored a radio training school, with both civilian and military students.

WWL's initial equipment was installed at Marquette Hall on the Loyola campus, with construction performed by Edward T. Cassidy, a Jesuit seminarian and physicist serving as the head of the radio school, and L. J. N. "Joe" du Treil, a former school head who worked at the Commerce Department's New Orleans district office of its Radio Service section.

Will you lend your support to our campaign, both by radio and individual effort which will aid us in making Loyola University one of the greatest institutions of learning in the Southland?"

[15] On November 11, 1928, under the provisions of the Federal Radio Commission's General Order 40, WWL was assigned to 850 kHz, on a shared basis with KWKH in Shreveport.

[16] As part of the equal distribution standards mandated by the Davis Amendment, each of five regions had been allocated eight high-powered "clear channel" frequencies, which were granted dominant and widespread nighttime coverage.

In addition, a separate holding company, WWL Development, was formed to run the station, with the provision its profits would be transferred to Loyola.

Some jazz performers heard on WWL included Louis Armstrong, Papa Celestin, Sharkey Bonano, Irving Fazola, Tony Almarico, and Lizzie Miles.

Station management stated, "We have been unsuccessful in establishing in New Orleans a sufficient audience of FM listeners to justify continued operation.

A new FM companion station, WWL-FM at 101.9 MHz (now WLMG), debuted on March 15, 1970, with its own music format.

[27] WWL was mentioned in an opening scene of "The Swan Bed" (October 21, 1960) episode of the Route 66 TV series.

Main characters Todd and Buzz (Martin Milner and George Maharis) turn on the car's radio as they are driving across the Greater New Orleans Bridge and hear the callsign WWL announced.

Starting on March 14, 1971, WWL was home to a long-running overnight country music program aimed at truck drivers called The Road Gang.

Most of Sinclair's radio stations, including WWL and WLMG, were acquired by Entercom Communications of Bala Cynwyd, Pennsylvania in 1999.

In the months after Hurricane Katrina, Entercom decided WWL's important news programming should also be heard on the FM dial.

The United Radio Broadcasters were a partnership between Entercom (now Audacy, Inc.) and competitor Clear Channel Communications (now iHeartMedia).

For some time after Hurricane Katrina, WWL was simulcast on shortwave outlet WHRI, owned by World Harvest Radio International.