Launched in June 1950, the station employed many West Texas musical figures before they were famous, including future Rock and Roll Hall of Fame inductee Roy Orbison.
KERB, like most rural American radio stations in the 1950s, had launched with an eclectic mix of music styles but became a solid country & western outlet through the 1960s, 1970s, and 1980s.
[1][2][3][4] Most recently, KERB broadcast a Spanish-language religious radio format to the greater Odessa, Texas, area.
[12] In June 1991, the station applied for special temporary authority to remain dark while a new operator for KERB could be found.
[13] In September 1991, receiver Ron White found a buyer for both stations and applied to transfer the broadcast licenses to Mesa Entertainment, Inc., which owned KOZA(AM), in Odessa, Texas.
[15] In March 1997, Mesa Entertainment, Inc., made a deal to sell KERB and KERB-FM to La Radio Cristiana Network, Inc.