KETX (1440 kHz) is a terrestrial American AM radio station, relayed by an FM translator, broadcasting a classic rock format.

Licensed to Livingston, Texas, United States, the station is currently owned by Ken Luck, who also serves as the licensee.

KETX was initially proposed by Harold J. Haley Sr., Robert M. Sutton, & Donald L. Gulihur, under the corporate name of Polk County Broadcasting Company in September 1956.

Polk County Broadcasting would go on to further increase power to the current 5 kilowatt daytime signal, which was licensed on May 7, 1963, and involved a change of the transmitter to an RCA BTA 1MX driver and MS 363 amplifier.

The Haley family would own the heritage KETX for the next half century, operating the facility as a country formatted station for the majority of its life, until it was sold to Livingston Telephone, d.b.a.