In the 1970s it began playing some country music and then, around 1975, split altogether from the AM becoming KLRF (Colorful 105).

Following a change in licensee in late 1984 to Emporia Broadcasting, the station shifted to a contemporary hit radio format and became KFFX (Fox 105).

Mix 104.9 is home to the Emporia State University Hornets athletic teams.

Greg Rahe, KVOE sports director, left the station in July 2023 after spending 35 years as the Voice of the Hornets.

[3] He was replaced by Blake Cripps who moved to Emporia after spending nine years as the Voice of the Newman University Jets in Wichita, Kansas.