The studios and offices are on Pennsylvania Avenue at Westport Center in Midtown Kansas City, Missouri.

In 1965, KCKN-AM-FM was acquired by Kaye-Smith Broadcasting, which owned a number of stations in sizable markets, mostly in the West.

[6] In 1993, KFKF gained an FM competitor, when KBEQ switched from contemporary hit radio to a younger-targeting country format.

Upon taking over the station, Wilks cut many long time staffers, including midday DJ Rusty Walker, night DJ Tim Peters, morning newscaster Randy Birch, and overnight host Joy.

KBEQ continued to aim at younger country fans, while KFKF appealed to more middle-aged listeners.