KKOW-FM "96.9 The Kow" is a country music station licensed to Pittsburg, Kansas, owned by American Media Investments.

At its inception it was an adult contemporary station broadcasting from studios on Quincy Street in Pittsburg.

In 1982, the station was sold to John David and Richard Chegwin, who retained the format but changed the call sign to KDBQ.

Ownership changed again in 1984, when Tim Menowsky and Frank Bell took ownership and branded the station KQWK "Quick Rock 97" with a hybrid contemporary hit radio/album-oriented rock format.

In 1986, the station was purchased by its current owner, American Media Investments, which relocated the studios across the state line to Joplin, Missouri.