KGBK (98.9 FM, "Real Country 98.9 GBK") is a commercial radio station licensed to serve Larned, Kansas, United States.
The station was assigned the KSOB call sign by the Federal Communications Commission on November 27, 2007.
[4] As part of former owner Rocking M Media's bankruptcy reorganization, in which 12 stations in Kansas would be auctioned off to new owners, it was announced on October 31, 2022 that Hutchinson-based Ad Astra per Aspera Broadcasting was the winning bidder for KSOB, KNNS and Salina-based KVOB for $152,000.
Ahead of the closure of the sale, Ad Astra per Aspera applied for new KGBK call letters for the station, which took effect on April 1, 2023.
"[5][6][7][8] Concurrent with the sale consummation, Ad Astra per Aspera filed a frequency change for the station to 98.9 MHz, move their transmitter to a site northwest of Pawnee Rock (and therefore, improving their coverage in Great Bend), and increase power to 16,500 watts.