KGA was an affiliate of the NBC Blue Network, airing its dramas, comedies, variety shows, news and sports during the "Golden Age of Radio."
As network programming moved from radio to television in the 1950s and 60s, KGA switched to a full service, middle of the road (MOR) format, airing popular adult music, news and sports.
KGA played Top 40 hits from January 1968 until June 1969, featuring disc jockeys Shane Showtime (Gibson) and Joe Fialla.
It relied mostly on nationally syndicated talk shows from commentators such as Bill O'Reilly, Laura Ingraham and Michael Savage, along with several local programs.
Former Los Angeles police detective and author Mark Fuhrman, who lives in nearby Coeur d'Alene, Idaho, hosted a local morning show on weekdays until his program was discontinued in November 2007.
KGA has had several owners (including Gonzaga University in its early history), has changed frequency several times, and has had its studio and transmitter site relocated over the years.
[4] KGA received a construction permit to simplify its antenna system to a single tower with non-directional operation (FCC.gov AM Station Query).
[citation needed] In January 2019, after adding a new translator in Spokane on 103.5 FM, the station dropped Fox Sports Radio and flipped to urban contemporary as 103.5 The Game.
While playing hip hop music and other rhythmic contemporary hits, the station retained its existing contracts to broadcast sports play-by-play.
On March 19, 2021, the station dropped its urban format and returned to being a full-time network affiliate of Fox Sports Radio.