In July 2017 Atlantic Coast Radio purchased a 250-watt translator at 92.5 MHz from Augusta, Maine-based Light of Life Ministries to further augment its Portland-area FM signal.

In the intervening years, the AM station would attempt several formats, including all-news (as WMER), a simulcast of what had become WWGT-FM (as WWGT), and an affiliation with the hard rock/heavy metal Z Rock Network (as WLPZ).

[8] Jeffrey retained WJAE by way of Atlantic Coast Radio upon the sale of Fuller-Jeffrey's FM stations to Citadel Broadcasting in 1999.

In 1981, the call letters were changed to WWMR, and by 1983 the format was a high-energy top 40/AOR hybrid with live DJs and the branding "96 WMR".

[14] After WLOB and WLOB-FM were sold to Atlantic Coast Radio in 2000, the religious programming was discontinued in favor of a news-talk format.

In 2006, WLOB-FM relocated its transmitter from western Maine to South Paris to provide a clearer signal to the Portland media market.

[19] On September 1, 2008, 95.5 began airing programming from Boston sports station WEEI in a simulcast with 95.9 WPEI;[20] it eventually changed its call sign from WJJB-FM to WGEI, and is now WPPI.