The station is currently owned by Townsquare Media and before September 1, 2020; featured programming from Premiere Radio Networks, WestwoodOne, Dave Ramsey, and Compass Media Networks.

Bill Lockwood's American Liberty program, based at News/Talk 1290 in Wichita Falls, also aired on News/Talk 960 before the format change to sports.

[4] In May 2020, Robert Snyder, Regional News/Talk/Sports Director of Content for the Texas Townsquare Media Network, became the operations manager for KGKL (AM).

Ryan Hyatt's Raiderland featuring Rob Breaux also airs on ESPN 960, it is based at Talk 1340 in Lubbock.

[5] On December 8, 2023 KGKL AM celebrated its 95th anniversary being the oldest radio station in the Concho Valley.