Its primary function is safeguarding the Lego brand and providing a creative platform for children.

Notable companies that Kirbi has invested in for its core capital portfolio include Armacell, Falck, ISS A/S and Nilfisk.

[4] In 2005, The Lego Group sold Legoland to Merlin Entertainments during a time of financial distress.

However, it lost money regarding its stake in Merlin Entertainments due to COVID-19 lockdowns and its investments in fixed income and green energy.

75% of Kirkbi shares will be split between the fourth generation of Thomas and his two sisters, Agnete and Sofie, where each will have around 25% each.