The station is owned by Rincon Broadcasting and airs a regional Mexican music format.
[2] The transmitter is off West Camino Cielo, near other FM and TV towers, in the hills north of Santa Barbara.
In March 2000, Cumulus Media-owned KKSB (106.3 FM) in Santa Barbara adopted a contemporary hit radio (CHR) format.
[9] Clear Channel won the head-to-head CHR battle with Cumulus as KKSB flipped to oldies within two years.
[11] On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara, including KIST-FM, to Rincon Broadcasting for $17.3 million.