It simulcasts a Spanish Contemporary radio format with sister station 105.7 KVVF Santa Clara.

Between 2004 and June 27, 2005, KVVZ began simulcasting with KVVF and became a Spanish-language "pop, rock y reggaeton" station, Viva 100.7.

On March 17, 2014, KVVZ and KVVF started broadcasting at 5:05pm, beginning with a "history lesson" about the first "Hot" station that covered the San Jose area from 1987 to 1995, followed by the return of Chuy Gomez, a radio host formerly from KMEL, and aired a Mix Show.

Although the playlist favored R&B/Hip-Hop hits, KVVF/KVVZ was programmed as a Rhythmic Top 40 and targeted a bilingual and younger Hispanic audience using the same formula as sister station KBBT San Antonio.

[14] In a statement from Station Content Director Makr Arias, “We just feel like The Bay Area has been asking for something new and fresh.

In addition to the main station, KVVZ was relayed over a period of time by this translator to widen its broadcast area.