KVVF (105.7 FM) is a commercial radio station licensed to Santa Clara, California, and is simulcast on 100.7 KVVZ San Rafael.

In 1972, Bob Kieve and Santa Clara Broadcasters bought KREP for $470,000 and changed the call sign to KARA, with an English-language adult contemporary format.

It’s a format they call Top 40/rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”[10] In March 2016, after two years of modest ratings (it barely registered in Nielsen's San Francisco ratings) and difficulty competing with KMEL and KRBQ, KVVF de-emphasized its hip hop and R&B direction and added more rhythmic friendly pop hits.

In November 2017, they further adjusted their playlist by adding Latin hits and adopting what is essentially a three way hybrid of rhythmic, mainstream and Spanish CHR.

On September 2, 2019, Latino Mix 105.7 started broadcasting at 12:03 pm, the first song played under the return to Spanish CHR format was J Balvin's "Mi Gente".