It broadcast from a former bank building at 18 Blackfriars Street in King's Lynn on 96.7 FM, the frequency previously used by BBC Radio Norfolk.

In 1987, Mid-Anglia Radio Limited identified King's Lynn and West Norfolk as an area poorly served by the broadcast media.

Discussions were then opened with the West Norfolk MP, Henry Bellingham, who wrote to the Home Office and the IBA supporting the concept of a station serving the area.

This included a Sonifex Sovereign mixing desk and a new digital playout system (RCS Master Control).

Other people on the Board Of Directors were Martin George (Chairman), Dr Mary Archer MA, David Ball, Jean Barker OBE, David Cocks, Tony Durham MA, William Gibbs, Harry Giltrap, Patrick Sharman & Richard Winfrey.

In March 1997, GWR sold a number of local commercial stations, including KL.FM, as part of a planned disposal programme following the acquisition of Classic FM.

It was while Dawe Media owned the station that some equipment changes were made, including the installation of a computerised playout system (the Enco DAD).

was produced in-house at UKRD's production department in Bristol, but the station had re-sings of the 'Star Radio' package from Reelworld.