The station is owned by Stephens Media Group, through licensee SMG-Merced, LLC.

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.

[3] Stephens began operating the station that same day.

The sale was consummated on September 30, 2019, at a price of $21 million.

This article about a radio station in California is a stub.