It is the Maidstone region of the KMFM radio network (owned by the KM Group), containing local advertisements and sponsorships for the area amongst a countywide schedule of programming.

The station began life as a public broadcast of Maidstone Hospital Radio, operated in the early 1990s under a Restricted Service Licence.

[1] At the request of the Radio Authority, it was rebranded a second time to 20/20fm (after the A20 and M20 trunk roads that run through the area), following concerns that the station could be confused with the similarly named 106CTFM which had just launched a full-time service in Canterbury.

The station was sold to the KM Group in November 2006 and then rebranded as KMFM Maidstone on 12 September 2007.

[6] Like the rest of the KMFM network, the station was relaunched in September 2010 with new jingles, schedule changes and more emphasis on music.