KMLK

KMLK (98.7 FM, "The Heart and Soul") is an American radio station airing an urban contemporary format licensed to El Dorado, Arkansas.

[3] The station started life as KRIL, and aired a country format in the mid-1970s.

When KRIL changed its call sign to KLBQ in 1979, the station dropped the format and flipped to a Top 40 music format under the branding "Q99".

Due to major Top 40 competition in the market, the station evolved into a Hot AC format in the 1980s.

On July 13, 2017, both KMLK and KLBQ swapped call signs and frequencies.