KPBA is an FM radio station at 99.3 MHz in Pine Bluff, Arkansas.

The station is owned by Bluff City Radio, a company of Mike Huckabee and Paul Coats, and operated by PB Radio under a local marketing agreement; it broadcasts an urban contemporary format known as 99-3 The Beat.

The station received its first callsign in February 2015 as KPBA, reviving a callsign previously used at 1270 AM, and changed its calls to KHUC on March 16, launching as oldies station "Super Oldies 99.3".

Huckabee and Coats had bought the permits for three stations from Nancy Miller.

In March 2018, Huckabee and Coats struck a local marketing agreement to have the four Pine Bluff stations he owned be operated by PB Radio, which is owned by Mike and Alpha Horne.