On June 16, 1988, Jo-Al Broadcasting, Inc. (named for shareholders Emmie Jo Gamble and her brother-in-law Alcus Davis) filed for a construction permit to build a new radio station on 104.7 MHz in Texarkana, Arkansas.

Gamble had been inspired to file after seeing a newspaper article concerning efforts by the Federal Communications Commission to promote women and minority ownership in broadcasting.

[4] In February 2005, after three years of discussions,[5] Gamble and Davis sold KTOY to Arklatex LLC, which owned four other radio stations in the market.

[6] The transaction was described as putting a "jewel" in the company's crown, as KTOY had become the area's top radio station.

[10] Effective April 28, 2023, Frontier Media sold KTOY to Cliff Dumas's BTC USA Holdings Management Inc. for $60,000.