KMLM-FM

[7] In April 1992, Westcom Communications, headed by Kathleen Phalen who originally purchased the station in 1988, sold KWCD back to R&L Broadcasters for $378,000.

[10] In June 1997, R&L sold KIXT-FM to Photosphere Broadcasting LLC for $900,000; this transaction brought the station under common ownership with KSLY-FM, KSTT-FM, and KXFM.

The station aired a variety of syndicated programming, including The Bob & Tom Show,[14] Loveline, and Full Metal Jackie.

The station's playlist included such local rock artists from the San Luis Obispo area as Still Time, Entoven, Malo Culo, New Tomorrow, 3's & 9's, and Siko.

KURQ's website featured "The Babe of The Day Page", which included assorted pictures of women wrestling in such substances as Jell-O, mashed potatoes, and K-Y Jelly.

On July 1, 2016 at midnight, KURQ dropped the modern rock format without warning and flipped to regional Mexican music branded as "La M 107.3", simulcasting sister station KMLA in Oxnard, California.