The community now has another service not offered in other county seat towns around here and thus takes a step ahead of those communities.”[4] Hedberg's son, Paul, recalled the early days of the station's operation in his autobiography: "As autumn progressed we had less time to broadcast and generate revenue: we were a daytime-only station, so we couldn’t come on before sunrise and had to go off the air at sunset (which meant by December we were coming on the air at 7:45 AM and we had to sign off in the afternoon at 4:45 PM).

The fair was annually the largest gathering of people from the KMRS listening area, and the station capitalized on the interests of its audience base by conducting interviews with exhibitors and drawing the attention of potential fairgoers.

He reported to various local businesspeople that the fair’s attendance had doubled over previous years, and attributed that jump largely to the presence of KMRS.

His advocacy gave KMRS the push we needed; we started to get new advertisers, business picked up and we began to cover our expenses.

The prospect of a four-year college opening in the fall of 1960 prompted KMRS to seek a full-time frequency so it was no longer constrained by a broadcast day that was defined by the rising and setting of the sun.

[7] This change of frequency permitted KMRS to carry fall and winter sports for both Morris High School and UMM.