The station is owned by Genuine Austin Radio, LP, with a sale to Norsan Media pending.
From the Carter Family to the Rolling Stones, to Waylon and Willie, you could hear the music that Austinites were listening to on I-35 and on South Congress.
One of the characteristics of a regional music business was that the players, operating out of the glare of the big media centers, often made their own rules.
Subsequently, 99.3 changed call letters to KOKE-FM and began stunting with a live recording of Dale Watson's "Country My Ass" played in a continuous loop, calculated on-air as being played 1,694 times, the most times a radio station has looped a song as a stunt since 1995.
Watson re-recorded the song for the occasion, adding a new coda in which he sings, "Now Austin's on track, 'cause KOKE-FM's back."