KOKO-FM originally signed on the air April 16, 1990,[3] as country station KTAA and was owned by Barnard Broadcasting A California Limited Partnership during the early 1990s.
In 1997, the station was acquired by Hispanic Radio Enterprise Inc., and flipped to a rhythmic format as 94.3 The Party.
In 1998, Art Laboe acquired the station and it was rebranded as Power 94, and later Hit Radio 94.3 in August 2001.
[5] On November 27, 2018, KOKO-FM again changed formats, this time to rhythmic oldies as Jammin' 94.3.
[7] In July 2023, TED Broadcasting agreed to purchase KOKO-FM from the Art Laboe estate for $330,000.