In the early 1970s, Dr. Arlin Horton was inspired to start a Christian radio station for listeners along the upper Gulf Coast.

Rejoice Radio continues the vision of broadcasting Christian music and programming to encourage believers and provide a gospel witness in the community.

On June 21, 1971, WPCS signed on the air as an educational, noncommercial, nonprofit, Christian radio ministry for the northwest Florida area.

In 1988 WPCS moved to its current location in the Visual and Performing Arts building of Pensacola Christian College.

In October 2018, the low-power station WJQY-LP 101.1 FM began broadcasting in the Wilson, North Carolina area.