KPHW (104.3 FM) is a commercial rhythmic contemporary station licensed to Kaneohe, Hawaii, and serves the Honolulu radio market.
It proved to be a success at first, but by 1998, it would wear out its welcome, resulting in the station dropping the modern rock tracks and shifting to a rhythmic top 40 direction.
In 2004, it changed its call letters to KPHW and adopted the "Power 104.3" handle to reflect its current position and focus on R&B/hip-hop product, but by 2010, it began moving more towards rhythmic pop tracks, which became more noticeable after the recent departures of top 40/CHR rival KQMQ and longtime Rhythmic rival KIKI, the latter returning as KHJZ.
Notable on-air personalities include "KC and Taka" in the morning, "Island Boy" in the afternoons, and Micah Banks in the evenings.
On July 20, 2012, Cox Radio, Inc. announced the sale of KPHW and 22 other stations to Summit Media LLC for $66.25 million.