In early January 1968, the call letters WWRW were assigned, with a Beautiful/Easy Listening music format in place within a few weeks.

WWRW still simulcasted some programming, including major news blocks with WFHR-AM through the early 1970s.

In the early part of 1994, a change to the present WGLX-FM call letters took place, with a classic rock format that proved much more successful, and live local personalities.

Original owners were William F.Huffman/Advance Broadcasting, Inc, who sold the AM/FM Combo to Gazette Printing Group, AKA Bliss Communications, in 1982.

The present owners, NRG Media, bought WGLX and WFHR in 2004, and eventually moved 103.3 to the current Plover studios, and later sold WFHR-AM to Seehafer Broadcasting, which also bought WDLB-AM & WOSQ-FM, Marshfield in 2006, from NRG, in exchange for 107.9 WLRK, now WBCV, Wausau.