KRCR-TV (channel 7) is a television station licensed to Redding, California, United States, serving as the ABC affiliate for the Chico–Redding market.

Sinclair also provides certain services to Paradise-licensed Fox affiliate KCVU (channel 20) under a local marketing agreement (LMA) with Cunningham Broadcasting; however, Sinclair effectively owns KCVU as the majority of Cunningham's stock is owned by the family of deceased group founder Julian Smith.

Although KAEF maintains its own studios (shared with LMA partner KBVU) on Sixth Street in downtown Eureka, master control and some internal operations are based at KRCR's facilities.

It dropped NBC and took on a full-time ABC affiliation in 1978, which in turn started the seven-year process for building KCPM (channel 24, now KNVN).

This was an unusual arrangement for a two-station market especially one of the size of Chico–Redding, but after 15 years of unsuccessful attempts the area was served by a local ABC affiliate.

Under COBI ownership, KRCR used a logo consisting of an Interstate shield sign like its sister stations, placing "7R" where the number would be.

KRCR was one of a select few ABC affiliates that broadcast on channel 7, but chose not to license the network's Circle 7 logo, until April 11, 2006, when the station rebranded and introduced its new set, along with the digital age allowing clear differentiation of both KRCR and KGO's signals via virtual channel data if a viewer was in position to receive both stations.

On April 21, 2017, Sinclair Broadcast Group announced its intent to purchase the Bonten stations (including KRCR) for $240 million.

Shasta (now part of Vyve Broadband) filmed, produced and broadcast a 30-minute documentary special called What Makes News Channel 7?

It took a look behind the scenes at what went on at the station and focused mainly on the news team featuring a behind-the-scenes look at how a newscast is produced as well as interviews with key personalities such as Mike Mangas, Rich Eisen, Sandra Geist, Warren Wright, Gary Gunter and Katy Brown.

In the early 1990s, KRCR operated a satellite, KFWU (channel 8), in Fort Bragg; originally serving as an ABC affiliate for the Mendocino County portion of the San Francisco Bay Area television market; the station would be sold in 1996.

Shasta; however, certain programs on KHSL and KNVN are subject to blackout due to the FCC's network non-duplication and syndication exclusivity rules.