KSCA (101.9 MHz, "LA Nueva 101.9") is a commercial FM radio station licensed to Glendale, California and broadcasting to the Greater Los Angeles area.
[4] The station first signed on the air on March 22, 1952 as KUTE, originally programming a "good music" format from studios in downtown Los Angeles and transmitter atop Flint Peak, just west of the Rose Bowl in Pasadena.
Under Inner City's ownership, KUTE became one of the original stations in the United States to launch a format that would later be called urban contemporary (after shifting away from Disco in 1980), playing the latest R&B, funk and soul music, featuring local DJs such as "Humble Harve", Brian Roberts and "Lucky Pierre."
KUTE was also the starting point for many successful radio careers, including veteran program director Rick Thomas, who was hired in 1982 to do weekends on air by then-PD Lucky Pierre.
[6] Golden West initially maintained the Quiet Storm format, but its ratings plummeted by 50% in 1987, prompting the station to fire its airstaff and prepare for a new direction.
[9] On July 1, 1994, at 5 p.m., KLIT reverted to KMPC's and KEDG's adult album alternative ("AAA") format as "FM 101.9", featuring the Dr. Demento show in the afternoons.
The "KSCA Music Hall" (the hallway outside the deejay booth) hosted live performances by dozens of artists, some of whom had their debuts there before going on to superstardom, including the Dave Matthews Band.
[17][18] At 12:15 a.m. on February 5, the station signed off the air for about six hours; around 6:15 that evening, following a 12-hour loop of a laugh track, KSCA became "La Nueva 101.9," switching to a Spanish-language Ranchera music format, aimed at Los Angeles' growing Mexican-American population.
KSCA's morning host, Eddie "Piolín" Sotelo, co-sponsored a large immigration rally in Los Angeles on March 25, 2006, along with other local radio personalities including KLAX's "El Cucuy" Renán Almendaríz.