It also increased its power to 100,000 watts, making it audible around the Puget Sound region from Olympia to Mount Vernon.

On March 17, 1981, after First Media bought the station, KBLE-FM flipped to an automated Top 40/CHR format as "The Northwest's New 93 FM".

KUBE jocks during this period include Bobby Case, Diane McKenzie, Tom Hutyler, "Gilly" Johnson, Barry Beck, Michele Grosenick, "Shotgun Tom" Kelly, Glenn Beck, Wendy Christopher, Mark Edwards, Jerry Hart, Trey Hernandez, Gary Bryan, Hollywood Humphries, Truck Rogers, and Brad Spencer.

From July 1981 until September 1995, the KUBE morning show was hosted by Charlie Brown (formerly of KJR), Ty Flint (formerly of KVI), and Mary White.

)[12][13][14] Also that month, likely because of the public outcry of a "gangland-style" drive by shooting of a Ballard High School student (which some claimed was motivated by hip hop music and a growing gangster culture in Seattle), as well as its audience's changing music tastes, KUBE shifted to a hybrid rhythmic/modern rock format as simply "KUBE 93".

[18][19] The show featured Robert "The T-Man" Tepper (who marketed himself using only his voice), as well as co-hosts Pasty Dave (who was the show's producer), Hot Shot Scott, Jimmy Fred, Dump Truck Guy, Ham Sandwich Man, Stephen Kilbreath, Vinnie The Pooh and Tari Free.

The show was also briefly syndicated through Premiere Radio Networks, and was heard on KKRZ in Portland, KYLD in San Francisco and several other cities.

[20] Shellie Hart, longtime midday DJ and music director for the station, was let go in November 2011 because of budget cuts issued by Clear Channel.

KUBE was also no exception to company-wide budget cuts at Clear Channel, with several long-time personalities replaced with voicetracked talent from outside of the market.

[22][23] As part of a major format shuffle involving four of iHeart's Seattle radio stations, on January 19, 2016, at noon, after playing "Whatever You Like" by T.I.

At the same time, 93.3 adopted KBKS's mainstream CHR format, added some newer rhythmic titles to the playlist, and rebranded as "Power 93.3".

The station also brought in a new live and local air staff which included Carla Marie & Anthony for mornings, Kat Fisher for middays, Kwame Dankwa on the afternoon drive, and Brady for evenings.

[27][28][29][30] At midnight on February 19, 2022, KUBE dropped the rhythmic CHR format again, and began stunting with a Top 40/CHR playlist interspersed with promos for sister station KBKS.

The early launch was done in order to take advantage of the trade of Seattle Seahawks quarterback Russell Wilson to the Denver Broncos earlier that day.

On June 26, 2019, KUBE-HD2 changed to iHeart's "Pride Radio" network, which airs Top 40/dance music targeting the LGBTQ community.