Owned by the Oklahoma City–based Tyler Media Group, the station maintains a transmitter near State Highway 34 in rural southwestern Woodward County.

Even though KUOK and KUOK-CD maintain digital signals of their own, their combined broadcast range does not reach the entire Oklahoma City market.

In March 2005, KUOK – though still programmed via satellite from Equity's headquarters in Little Rock – discontinued the KLRA-LP simulcast, and began carrying advertising for businesses within the Oklahoma City market and separate station promotions.

[3][4] That December, Equity Media Holdings filed for Chapter 11 bankruptcy protection;[5] offers by Luken Communications to acquire Equity-owned stations in six markets were later withdrawn.

As a result of corporate cutbacks spurred by the company's financial issues, Equity discontinued the newscasts it produced for all six of its Univision affiliates (including KUOK) on June 6, 2008.

[14] While the DTV Delay Act extended this deadline to June 12, 2009, Equity had applied for an extension of the digital construction permit in order to retain the broadcast license after the station went dark.