Owned by locally based Family Broadcasting Group of Oklahoma, Inc., it was a sister station to MyNetworkTV affiliate KSBI (channel 52).

After the company decided to sell KXOC, KSBI and its translators to focus on operating the Locke Supply regional hardware store chain, Locke Supply sold the stations to the Family Broadcasting Group, a locally based company that was founded by former KWTV meteorologist Brady Brus; his wife, certified public accountant and treasurer Angie Brus; his sister and local media personality Brenda Bennett and Jon Bowie of Seekfirst Media LLC;[2][3] the sale was finalized in March 2004.

Therefore, from February 20, 2009, to September 16, 2012, the station was also seen through a standard definition simulcast on KSBI digital subchannel 52.2 in order to reach the entire market.

On March 7, 2011, KXOC-LP became an affiliate of Luken Communications' male-oriented digital broadcast network Tuff TV.

On March 3, 2014, at 11 a.m., KXOC resumed its carriage of This TV as the contract with TuffTV was allowed to expire.