Founded in 1964 by the Persons family, the station is owned by Hubbard Broadcasting, Inc., and features programming from USA Radio Network.

[4] KVBR first went on the air on May 16, 1965, licensed to Greater Minnesota Broadcasting Corporation, Charlie Persons, president.

The station format was changed to full service country with the image "1340 Q-Country" under General Manager Chuck Whittman.

The air staff for KQBR included Bob Randall (PD), Don Kelley (news), Barbara Ann, Don Jahnke, Charlie Kampa, Steve Sedall, H.P Thomas, Chuck Sargent, Dave Torkelson, Ken Adams and Jeff Butler.

Persons sold the station, as well as an FM construction permit, to Jim Ingstad's Sioux Valley Broadcasting, Inc., in March 1994.