KVEG (HOT 97.5) [1] is a Rhythmic Contemporary Hit Radio station serving the Las Vegas area.

KVEG studios are located at the south end of the Las Vegas Strip and its transmitter is based near Moapa Valley.

KVEG originally signed on the air in 2001 as a Mainstream Urban outlet targeting the Hispanic audience.

After KVGS switched to Urban Contemporary in late 2002 (now AAA format) KVEG gained more competition from KWID, but it was short-lived.

KVEG returned to a more Hip hop and R&B format by 2011, occasionally adding crossover pop hits.