This station debuted on November 30, 1966, as KVOX-FM, changing call letters to KIDA on August 16, 1971.

This would remain as their branding until April 1, 1994, when they officially released "on-air", the "Froggy" Moniker which is still used to this day.

In May 1999, Triad Broadcasting reached a deal to acquire this station (along with KQWB 1660 AM (Sports), KQWB-FM 98.7 (Active rock), KLTA 105.1 (Hot AC), and KPFX 107.9 (Classic rock)) from brothers Jim and Tom Ingstad as part of a twelve-station deal valued at a reported $37.8 million.

An LMA (Local Marketing Agreement) was placed so Ingstad could take immediate control of the stations, and the sale became final July 2, 2013.

[6] Following the ownership swap, the contracts of morning show hosts Jesse James, Amanda Lea and Pike Taylor were withheld by Radio FM Media under the agreement that they could not be put on KBVB.