The consolidation brought about the sale of the Des Moines, Lincoln and Hibbing stations and the acquisitions of WROE, WOZZ, WLTM (now WZBY), WNCY and WNFL in Green Bay-Appleton/Oshkosh and WSAU, WIFC, WOFM and WIZD in Wausau-Stevens Point.

In addition four stations WTVB, WNWN AM/FM and WFAT were acquired in the Kalamazoo-Battle Creek, Michigan market.

In the beginning of the 2000s, Midwest acquired WHBL, WWJR (now WHBZ) and WBFM IN Sheboygan, Wisconsin and WHTC and WEVS (now WYVN) in Holland, Michigan as well as the Duluth Minnesota/Superior Wisconsin market stations KDAL AM/FM, KRBR, WDSM, KTCO and KXTP (now WGEE).

On June 30, 2004, Midwest Communications, Inc. acquired an additional six stations in the Hibbing Minnesota market, WNMT, WMFG AM/FM, KMFG, WTBX and WUSZ.

The company continued to grow when Midwest Communications added stations in the Lansing market.

On November 1, 2012, Midwest Communications acquired six additional radio stations in Sioux Falls, South Dakota.

On December 31, 2016, Midwest acquired KAOD, KGPZ, KQDS-FM, WEVE-FM, and WXXZ in the Duluth and Hibbing markets from Red Rock Broadcasting.